The Covid-19 pandemic has had a major impact on the way we now live our lives. Many small businesses have reported a decrease in revenue and some have even been forced to close their doors. The importance of marketing has increased during the pandemic; this is because as more people spend more time at home, it is likely that they will spend more time online. So, to keep things simple, if your customer is online so should you.
Here are three tips to help you get started:
Let Your Customers Know You’re Open
- Take this time to remind your customer that you are still open for business. This can be done by sending out email newsletter updates, posting regularly on social media, or updating your new hours of service on your Google listing along with any other changes or promotions. Your customers will appreciate the updates.
Use Social Media to Connect
- Social media platforms are a fast and effective way to search, share, and distribute information across a large audience. This is a great and inexpensive way to build relationships with your followers. Start conversations, post more content, keep your customers engaged with polls and contests, promote any special or limited-time offerings, and even use sponsored posts or paid ads.
Build Your Online Presence
- Having a strong online presence builds your brand’s credibility and will help attract new customers. Not only does your online presence make it easier for new customers to find you but it also makes it easier for them to find out more information about your business along with any important updates related to the pandemic. You can improve your online presence by optimizing your website and making sure it is mobile-friendly, it provides a good user experience, and it includes SEO best practices, like having relevant keywords and content.
Remember that digital marketing is constantly changing, this provides us with a lot of room for improvement. So get ahead and take this time to learn more about your target audience and competitors.
If you would like help building relationships online and setting your business up for post-coronavirus success then give us a call, we would love to help! Remember to stay healthy and safe!
Ozelot Media, LLC