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Organic SEO Vs Google Ads

Organic SEO Vs Google Ads

In today’s online marketing world there are digital marketing agencies and thousands of people convincing you to accept their marketing strategies for your business, so let us take a moment and analyze what each one is and their pros and cons. Many business owners pay large amounts of money and in the end, don’t get the best results. Local SEO Services ,pay-per-click, AdWords, and organic search should all be a very familiar term to you. You may have heard of them, but may not know what they are. Today we will be comparing Search Engine Optimization (SEO) and Adwords and how each function.

What is SEO (Search Engine Optimization)?

SEO (search engine optimization) is a method of improving your company website by optimizing your web presence, content, reach. and design to climb the ranks of Google and other search engines organically. Top organic search listings appear first because they are highly relevant to your search and Google recognizes the website as the authority. You cannot pay to have your website appear in the top ranking positions organically, but of course, there are several tactics that SEO specialists here at Ozelot use to help you achieve that ranking. If your clientele cannot find you online, chances are you are missing out on a lot of business opportunities.

SEO is a long term and almost permanent investment. It is important to have your website built with an SEO strategy in place. You do not want to have just anyone build your website because they do not know the exact content needed for you to rank organically in your industry.

The goal of an SEO campaign is to establish your website as the authority and ensure you rank for as many relatable keywords as possible. SEO specialists have different tools to see what keywords are ranking currently and what has ranked previously. They know what kind of content is needed to help you move up. They can also show you how you compare to your competitors.

What are Google Ads/Adwords?

Google AdWords is Google’s pay-per-click advertising platform. It was created for website owners to be able to promote their company by paying google to list their page at the top of the results, right-hand side, and at the bottom too. Google also places these advertisements on affiliated sites such as YouTube and Gmail. The more people click on the advertisement, the more money goes to google. With that said once you stop paying for those Adwords, you website will no longer be advertised.

Adwords can produce speedy results for the period of time that you pay for them. It is especially good if you want to draw clients to your page for specific promotions that you may have going on.

There are a number of AdWords strategies. vCPM or cost-per-thousand viewable impressions bid focuses on spreading brand awareness more than increasing traffic. CPA or cost-per-acquisition bid allows you to specify an action that a user must take after clicking your ad for AdWords to receive payment. For example, if someone subscribes to your newsletter or makes a purchase, you pay Google, if they click then leave you do not pay. But overall AdWords requires strategy because it takes the right bid, combined with the right keyword and ad language, coupled with optimized landing pages to get the most benefit possible. Of course, you need to balance the spend with the return for the platform to be a viable marketing option.

Which is better SEO or Adwords?

Realistically you need both for the best results. First, start off optimizing your website with SEO and let in organically generate traffic to your website. It is important to have a good speedy clean website! You want your website to have a high ranking online because your company comes off as trustworthy when seen in the top 10 results. People will choose your business out of the rest. As you keep your ranking then use google ads tactically for more specific needs. Both play a very important role in your presence online.